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Ways to Improve Direct Mail Results

Category: Branding

Doing your business through the Internet is what most Internet Marketers hope to do, opposed to real world marketing. So instead of actually meeting clients in a personable setting, you wanted to do this over the e-mail or by messaging them. Growing your online business using online marketing only is not your only option – off-line marketing is still on the table. The truth of the matter is that not all clients are online. You’ll have to meet some people using off-line tactics and strategies. You can do this with direct mail, though it will take a bit of effort. Now let’s look at some proven strategies that you can use to generate more money using direct mail to bring in more business.

The first thing we want to look at are ways to break rules, especially in regard to direct mail outs. You must realize that e-mail, for instance, is different than direct mail. Doing direct mail can allow you the freedom to be more creative. Why not go for it? Creating a strange shape with your flyer is one thing you can do. Why not use poetry instead of prose? It is important that you are creative, not cheesy, and writing this out. A fine line exists here – don’t cross it! It is important to test your creative ideas before sending it out to potential clients. Still, a creative approach is often what will set you apart from the other, more formal, mailers. Think outside of the box! Never be afraid to do so. You’re going to need to be consistent to get results. Most email campaigns require at least three mass emails to be broadcast before results start rolling in, right? The same philosophy holds true with direct mail too. You don’t have to send one right on top of the other. Once per week or so should be enough. Don’t try a different follow up method until you’ve sent out three to five direct mail flyers. You need people to remember your name before you attempt a new method of reaching out to them.

Your direct mail shouldn’t look like a tacky infomercial or a blatant sales pitch. You might be tempted to highlight your message with bright colors and big fonts and all capital letters to make things stand out more. Don’t fall for this. Ideally, your mail should appear professional. It’s natural to hope your mail will attract attention. You also want people to want to take action. If your mail looks like a cheap infomercial, you’re very unlikely to see the kind of positive response you want. Stick to professional formats.

There are a lot of things that you can do to increase the efficacy of your direct mail campaigns. If you have done e-mail marketing before, then you should not have very much of a learning curve in creating the same success with direct-mail. To get a jumpstart on what you need to do, utilize the tips we have presented.