How to Avoid Making Common SEO Mistakes
No Targeted Traffic
It doesn’t really matter what kind of website you have or what online business you run, you’ll always need targeted traffic. To accomplish this, your site must rank high when it comes to the search engines. When SEO is done correctly, you get that targeted traffic and they’ll also typically buy, too. However, if you are new to the whole SEO concept, then you might make mistakes that will harm your site on the long run.
Your site should be appealing to the search engines, not pushed out completely. This is why it’s essential that you pay attention to what you can’t do if you hope to be successful. You are about to read some blunders you shouldn’t make if you hope to get that targeted traffic that converts.
You will want to stay away from the first SEO mistake and that’s to stay away from too much flash. While a flash on a website may look neat, it doesn’t help you any with SEO. While flash looks neat for those humans reading your site, it’s invisible to search engines so your site isn’t likely to get crawled.
The search engine bots are more concerned with content and if they don’t find it they’ll leave. You will get ranked higher if you do this. Flash can really dress up your site and you don’t have to get rid of it completely if you just use some graphics along with the text so that the search engines approve. If you add more text, your site will do better. The speed at which your site loads is also a factor, not only to your popularity with visitors, but also to how the search engines view your site. Websites that contain a lot of convoluted or messy coding can load much slower, which can be a mistake when it comes to appeasing Google. You can alleviate some of this problem by changing some internal code over to an external CSS file. External CSS files can be excellent for improving your site’s loading speed and can also be a more efficient way to update your site later. Search engines want to offer their users the best possible results, in terms of content, information and relevance, so your aim is to appeal to those search engines. It’s important to design and create your site so it suits what your visitors want, as well as appealing to what the search engines want.
Creating Too Many Links Quickly
Getting incoming links too quickly is also a mistake, as it will send out a red flag to the search engine and they’ll penalize you for link spamming. When a person launches a website, he/she reads that creating thousands of links will get you on the first page of Google. But this doesn’t work that way, as search engines like natural link building. It’s not worth it to spam your link out and suffer the consequences of getting your new site de-indexed and sandboxed, and it will get sandboxed if it is a new site receiving hundreds of incoming links. So if you don’t want your site to disappear from the search engines, build links naturally but consistently. Therefore, always use good ethics when conducting your SEO practices.
Don’t be one of those webmasters who isn’t aware of the damage done to your site by using unethical methods. Never needlessly include lots of keywords on your site as search engines will think you’re spamming. You need to also consider that plagiarizing content will cause you to lose readers and the search engines could hold your site back. So whether you’re hiring an SEO consultant or doing it yourself, make sure you indulge in the best SEO practices.